Unsinkable Guy
13 June 2021
Unsinkable Guy
Males are consistently overrepresented in drowning statistics. Plus, over the last 10 years, an average of 70 non-fatal hospital admissions each year were male. Rethink taking risks around water.
The Unsinkable Guy campaign is a Victorian Government water safety initiative aimed at men aged 25–64, who make up the majority of drowning deaths in the state. Featuring inflatable characters who think they’re invincible, the campaign uses humour to deliver a serious message: no one is unsinkable.
Rethink taking risks around water.
Safety tips for inland waterways
- Avoid alcohol around water.
- Never go alone.
- Always wear a life jacket when on the water.
Safety tips for the beach
- Swim between the red and yellow flags wherever possible.
- Never swim alone.
- Check the conditions before you leave home.